ABOUT MGX
" YOUR JEANS, YOUR DESIGN "
X
MGX ARE A DENIM CUSTOMISATION SERVICE, DEDICATED TO REALISING THE IDEAS & DESIGNS OF CUSTOMERS. WE ARE NOT JUST A BRAND, WE PROVIDE CUSTOMERS WITH A CHOICE.. OR 50!
MGX NOT ONLY FASHION OUR OWN CONTEMPORARY DESIGNS, BUT ALSO ENCOURAGE PERSONAL REQUESTS FROM CREATIVE CUSTOMERS WITH A SET VISION IN MIND.
YOUR JEANS MEANS YOUR DESIGN.
VISION X MISSION
" THE GO-TO PLACE FOR CREATIVE & EXPRESSIVE FASHION ENTHUSIASTS. "
WE STAND BY OUR MISSION TO PRODUCE & PROVIDE UNIVERSAL PRODUCTS, WITH CHARACTERISTICS THAT EMBODY TRUE INDIVIDUALITY.
ONE-OF-ONE
INSPIRATION
THE "CREATIVE AGE"
WITH THE RISE OF DIGITAL SOCIALISM, WE HAVE ALL BEEN GIVEN THE TOOLS & CANVAS TO LEARN TRADES, CREATE UNIQUE CONTENT AND EXPRESS OURSELVES TO THE MASSES - & LIKEWISE, BE ACCEPTED.
INITIALLY, THROUGH THE HISTORICAL & CULTURAL MEDIAN THAT IS DENIM, MGX WAS CREATED TO DEPICT HOW THIS NEW "CUSTOMER CREATION" FITS INSIDE THE PROFOUND INDUSTRY OF FASHION.
OUR INSPIRATION STEMS FROM NUMEROUS SOURCES LIKE THIS - ALLOWING US TO CONSISTENTLY GENERATE TRENDY PRODUCTS SPECIFICALLY & STRATEGICALLY FOR EACH CUSTOMER.
FOUNDER & CEO
"... IN 2018, I STUDIED HOW PREVALENT SHOE CUSTOMISATION BRANDS WERE BECOMING, AS WELL AS THE SUCCESS OF GLOBAL BRANDS SUCH AS NIKE & OFF-WHITE WITHIN THE STREETWEAR INDUSTRY.
SPECIFICALLY, TAKING NOTICE IN THE RELATIONSHIP BETWEEN CUSTOMER-APPRECIATION & PRODUCTS WITH A DECONSTRUCTED/ BESPOKE FEEL.
EVENTUALLY, IN MARCH OF 2019, I DECIDED TO TAKE THIS APPROACH WHEN STEPPING INTO MAINSTREAM FASHION, IN THE FORM OF A DENIM ORIENTED CUSTOMISATION SERVICE & BRAND.
WHILST THE NAME "MGX" IS PARTLY AN ACRONYMICAL ABBREVIATION OF MY FIRST AND LAST, ITS MOST IMPORTANT ASPECT LIES WITHIN THE FUNDAMENTAL "X" & HOW WE USE IT TO EMBODY WHAT WE REPRESENT.
NOT ONLY DOES IT HAVE A NICE RING TO IT, "X" IS COMMONLY UNDERSTOOD AS A SYMBOL EXPRESSING AN UNKNOWN OR UNIDENTIFIED VARIABLE, ONE IN WHICH YOU FIND VALUE & MEANING FOR.
JUST LIKE THE "X" WE PRIDE OURSELVES ON NOT BEING LIMITED TO A PREDEFINED DESIGN, PRODUCT, OR SERVICE.
AS THE CUSTOMER, YOU GET TO INDIVIDUALLY DECIDE WHAT YOUR MGX PRODUCT LOOKS, FITS & FEELS LIKE & THEREFORE ATTACH YOUR OWN SENTIMENTAL VALUE.
A PERSONAL TOUCH FOR ME IS THAT "X" IS ALSO USED AS AN ABBREVIATION FOR "EXPLORATION", "EXPOSITION", OR "EXPERIMENTATION". WHICH IS EXACTLY WHAT LAUNCHING & MAINTAINING THIS BUSINESS WAS FOR ME PERSONALLY - A UNIQUE BUT DARING ENDEAVOUR. "
- GIOVANNI O.L. MORGAN
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